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| In the U.S., Tablets are TV Buddies while eReaders Make Great Bedfellows | Nielsen Wire |
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http://blog.nielsen.com/nielsenwire/online_mobile/in-the-u-s-tablets-are-tv-buddies-while-ereaders-make-great-bedfellows/ Email107 515 303 In the U.S., Tablets are TV Buddies while eReaders Make Great Bedfellows May 19, 2011 The Nielsen Company’s most recent research on mobile connected devices sheds new light on how consumers are using their tablets, eReaders and smartphones – and where they are using them, too. According to Nielsen’s recent survey of nearly 12,000 connected device owners: Seventy percent of tablet owners and 68 percent of smartphone owners said they use their devices while watching television, compared to only 35 percent of eReader owners. Sixty-one percent of eReader owners use their device in bed, compared to 57 percent of tablet owners and 51 percent of smartphone owners. |
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